Interview with James Stovall

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I took journalism as a high school student, and I was a military journalist when I was in the Air Force. I edited a base newspaper, organized press conferences, wrote press releases, etc. Like many English teachers, and given my background, I have been asked either to teach journalism or to be the advisor to a school newspaper or publication more than once in my career, even though I have never had a college level course in mass communication.

Jim Stovall has been a newspaper reporter and a graphic journalist, and is a professor emeritus of journalism at the University of Alabama. He has written several important books on major topics in the practice of journalism, including Writing for the Mass Media and Web Journalism: Practice and Promise of New Medium, both widely used in classrooms around the country. His most recent book, Journalism: Who, What, When, Where, Why and How, was written to be an introductory book on journalism for either high school or college classes. When I first examined the book, I was impressed by the coverage of the field it included and the practical advice on writing, editing, and graphic design it provided. Where was this book when I needed it?! Any teacher can use this text, learn right along with the students, and provide a quality journalistic experience for everyone, which is why I am bringing this book to your attention.

Thompson: “I like the title of the book. I have never seen the 5Ws and 1H used as a title for such a book, but it makes such good sense.”

Stovall: “I’m not sure when that title occurred to me – early in the planning for the book, I think. I had hoped to write a book like this for a number of years and had several titles kicking around in my head. This one didn’t occur to me until I was planning specifically for this book. When I did think of it, I checked to see that no one else was using it. Then I sent it to my editor at Allyn and Bacon, and she loved it.”

Thompson: “Although you use 5Ws and 1H as a theme for the book, the actual organization is a little different, isn’t it?”

Stovall: “I had originally organized the book to fit with the title, but one of the pre-publication reviewers said he didn’t think that organization worked very well – at least, he didn’t think it would work for the introductory class that he taught. Even though the book was almost completely written at the time, I thought what he said made sense, so I rearranged the book. He is also a college professor and a potential adopter of the book, so I figured I should pay attention. Another reviewer had also said something along those lines. I hope that what is there now does makes sense to those who see the book.”

Thompson: “The anecdotes that begin many of the chapters are just excellent. Why did you include these?”

Stovall: “I wanted to make the subject matter in each chapter come alive for students. Besides, some of the anecdotes are really interesting stories. The one that begins the first chapter is about David Mattingly, a reporter for CNN, and what happened to him on September 11, 2001. David is a former student of mine, and when he told me that story, I was in the middle of writing this book. I thought, “This is fantastic! I have to use this.” So, I called him up – he was actually in California at the time covering the Scott Peterson trial. I got him to give me some more details and got his permission to use the story. I felt really lucky that I had such a good story to begin the book with. I couldn’t do as good with every chapter, but I’m still collecting stories, and maybe if there is a second edition, I can include more of them.”

Thompson: “This book is both readable and substantive. Students will find it lively to read and teachers who know little about journalism can learn right along with students as this book is being used.”

Stovall: “Thank you. Those are very kind comments. I actually had a lot of fun writing this book. Journalism is a fascinating topic for me. I have practiced and studied it for about 40 years now. I hope all that comes through as people are reading the book.”

Thompson: “Of what part of the book are you the most proud?”

Stovall: “The four chapters devoted to the history of journalism have probably given me the most satisfaction. While I had done a little writing about the history of journalism during my career, I had never attempted anything like that – to sweep across the centuries and try to sum things up in an interesting way. I hope the readers think the attempt was successful. I am fortunate to count some excellent historians among my very good friends, so maybe a little of their talent and knowledge rubbed off along the way. I hope so.”

Thompson: “You have a website that accompanies the book. Since you literally wrote the first book on web journalism, how have you used that knowledge to organize the website?”

Stovall: “The web can do things printed material cannot do, and I hope the site takes advantage of that. Here’s an example. The book contains organization charts for media organizations: newspapers, magazines, television stations, and the like. I have put those charts on the web site but added descriptions for some of those positions shown in the chart. A student can look at the chart, click on one of the positions and up pops a new window with a description of that position. It’s somewhat interactive and, I hope, engaging for the student. Another thing about a web site is that it can be easily and quickly updated. When new or important information comes along that should be associated with the book, I have a way of getting it to the readers.”

Thompson: “I know the instructor’s manual you are preparing will include some of what is on the website, but what kind of additional instructional support are you going to provide teachers in the manual?”

Stovall: “The web site will be open to everyone – students and teachers alike. Consequently, you can’t put quiz and test questions on the site. I have saved that for the instructor’s manual – things that only the instructors should see. I also have some exercises and handout material that isn’t on the web site.”

Thompson: “What kind of feedback would you like from teachers who use this book, and how can teachers contact you?”

Stovall: First, I am very interested in how people are using the book and how well they think that it works for their classes. I would love to hear from teachers about that. If Allyn and Bacon, the publisher, wants a second edition of the book, I want to revise it in such a way that it will be of even more assistance to those who teach journalism. Second, I am always looking for good ideas – ideas that people are willing to share. If someone has an idea about a classroom assignment or activity or something that should be in the book, I would like to hear about it. A section of the web site will be devoted to ideas that people send to me; those things will be posted – with the permission of and full credit to the folks who send them, of course – so that other teachers can get the benefit of them. Getting in touch with me is pretty easy. Anyone can call my office at Emory and Henry College – 276-944-6889. The surest way is through email, and I have two major email addresses: jstovall@ehc.edu and stovall948@yahoo.com. I hope to hear from a lot of folks.”

Interviewed by Edgar H. Thompson, Emory & Henry College, ehthomps@ehc.edu